Founder Brand Consulting: From false prospects to high ticket closed, inbound  (Zac)

From getting "false prospects" to closing high tickets with a consistent lead flow.

here's how reposition this Founder’s content strategy.

Before working with us

Zac came to us after a year of doing content himself on LinkedIn but without much success. He mostly posted 7 times a week:

But he’d:

  • Fill the calendar with random content topic

  • Struggle to scale his inbound lead flow

  • Wrongly positioned his services

  • Get all crickets, sadly

In our discovery

  • Zac said 75% of leads are ‘false prospects’.

  • Those are prospects that either have no demand for his service, not willing to pay or not ready to commit.

  • They came asking for freebie, free advice and small talk only 🤐

After our live audit, we proposed “Founder-Led Social Selling” service for Zac. 5 days later, we signed and started working.

Here’s what we did in his first month:
1. Repositioning:

  • Reframing his service promise & actual problems he solves

  • Fixing brand positioning and value pitching statements

  • Updating LinkedIn profile to reflect his positioning

2. Active Mining:

  • Building a list of in market prospects and weekly adding 150 of them to the list

  • Automating connection request and engagement with them (safely)

  • Monitoring their activity and pin point leads with high intent (through profile visit, content interaction) for follow ups

3. Content mapping:

  • Collecting “sweet zone” content assets (testimonials, unwritten case studies)

  • Identifying the villain in his niche and fears, limiting beliefs and misconceptions his clients have

  • Building content pillars and calendars based on these insights

  • Getting Zac on regular weekly calls, interviewing him on our question logs, producing content in videos and text posts for him

4. Story Selling:

  • Building a story bank for resonance, connection and authority

  • Reframing personal anecdotes to education, transformation story

  • Automating content and story selling with an AI-supported workflow

After 4 weeks together:

  • 75% inbound leads = sales-qualified

  • Content roadmap = done and dusted

  • First high ticket won + multiple proposals sent

  • $15K added to his quarter sales, that’s a realized ROI of 600% on the first month’s investment of $2500.

As Zac got a hold of what “content to convert” look like, we are ready to scale our effort.

Our next steps: dominate the conversation in the DMs and automate it.

Zac enjoyed this success because he changed his approach and started:

Content from service, not surface.

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